Simon Bradley
Simon is a Director at SIRC. He is a collaborative, responsive and experienced researcher. During his research career, Simon has work with an enviable range of clients seeking answers to a multitude of research questions with varying degrees of complexity. His work is always underpinned by robust methodologies and sound research principles; he is a member of the Social Research Association (SRA). His portfolio of research clients includes: Canon; P&G; British Airways; Audi; BMW; Children’s Mutual; Friends Provident; Barratt Homes; ESure; EBay; BT; Lebara; Mars; Cadbury; Tesco; BBC Trust; Eduserv; DoE; British Army; Defra; DoH; Home Office; DCMS; DFID; BEIS; EPSRC; European Commission, etc.
Simon is a seasoned qualitative researcher with more than 20 years’ experience of recruiting and moderating focus groups, co-ordinating public engagement exercises and conducting depth interviews in the UK and overseas, in person and remotely. In this time he has worked with a diverse (age, ethnicity, nationality, SEC, etc.) selection of research subjects including: UK-based migrant communities (Lebara); adolescents (DoH, Ask Frank, Home Office); emerging adults (Children’s Mutual); Baby boomers (Friends Provident); women aged 55 years and over (HRT Aware); European football fans (Cannon); infantry soldiers & Army Officers (MoD); Generation Xers (Greene King); Millennials (EBay); journalists and science communicators (DFID); Parliamentarians and public policy makers (EC); Veterans (Forces in Mind Trust). Simon also has experience of other qualitative methodologies, such as public dialogues (EPSRC) and participant observation (British Airways, Kleenex, Cannon, etc.) and is practised in the design of qualitative research instruments (recruitment screeners, focus group protocols, depth interview discussion guides, participant observations checklists, etc.).
Simon has worked across a variety of policy areas including, but not limited to: Education; Arts & Culture; Business & Enterprise; Crime & Justice; Defence & Armed Forces; International Aid & Development; Health & Social Care; Tax & Revenue; Science & Innovation, etc. In addition to his work at SIRC, Simon also acts in a research associate/consultant capacity for a number of public-policy focused academic institutes and private entities. He is currently working on research projects at Oxford Brookes University’s School of Education and is an Associate of the University’s Institute of Public Care.