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The impact of the commercial world on children's wellbeing

Report of an independent assessment

The impact of the commercial world on children's wellbeing

Two years ago, in the Children's Plan, the DCSF committed itself to commission an independent assessment of the impact of the commercial world on children's wellbeing. That assessment, led by Professor David Buckingham, is now complete. As part of the process SIRC was commissioned to undertake two major reviews: Children and Family Life: Socio-Demographic Changes and The Ecology of Family Life. more

Recession Generation

Psychological impact & the lessons of recession

Recession Generation

There can be very few people in Britain who are unaware that we have been living in times of recession…It is clear that people — even those unaffected directly — are worried, especially about their future financial security. But are there some positive lessons to be learnt? more

Life in the UK today

The role and citizen impact of Public Service Broadcasting

Public Service Broadcasting

As a complement to the extensive work contributed by other players on the rapid advances in technology and consumer behaviour, the work is designed to review and present the available data on broader social trends which may impact on PSB in the future…more

Football passions

Passion, emotion and the 'beautiful game'

Football passions

The Football Passions report summarises extensive sociological research across 18 countries in Europe. The objectives of the study were to capture the emotions of being a football fan and to compare the feelings, expressions and behaviour of fans associated with support of their football teams…more.

Let them eat cake!

Yet another study has now added weight (no pun intended) to SIRC's warnings on the dangers of restricting children's access to 'unhealthy' foods. According to a Reuters report on a study published in the Journal of the American Dietetic Association, restricting the diets of young girls has, yet again, been shown to increase their consumption of 'forbidden' foods while also increasing their sense of guilt and shame about eating such foods – a classic recipe for the development of eating disorders.

SIRC has been highlighting the dangers of over-zealous promotion of 'healthy eating' for some time (see The dangers of teenage dieting, The hidden dangers of policing school food, Dieting damage, Part of the problem, etc.) and trying to persuade the government to adopt a more rational approach to policy and communication on nutrition issues. The Food Standards Agency has taken the same line, and avoided creating a 'forbidden-fruit effect' in its latest recommendations on school meals (see School meals: a new diet of reason). But parents should also be warned that restricting children's access to snack foods, will, as the authors of this latest study conclude, "promote the type of eating behaviour that parents explicitly intend to avoid in their use of restriction". The moral of the story? If you want your daughter to grow up with a healthy attitude to food and a positive self-image: let her eat cake.