Unhealthy Warning Signs

The Herald – 25.05.1999.

Too many government health warnings are backfiring because they make us rebel, research showed yesterday. It is not just teenagers who light up every time someone tells them smoking is dangerous. As soon as the Government announced it was banning beef on the bone, sales leapt. A study by the Social Issues Research Centre in Oxford argues that too many health warnings spark psychological side-effects.

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