SIRC Media Watch Archive
The Pick – April 2005

Healthy eating advice 'overload' .Half of British adults are fed up with being told what to eat by "do-good" campaigners, a survey suggests. Consumer research company Mintel found the barrage of healthy eating information is also leading to confusion among the public. More than two-thirds of the 988 adults questioned said it is hard to know which foods are healthy as expert advice keeps changing. A similar number said labelling did not help with selecting healthier options. BBC