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The Trust Fund Generation - download the full report in pdf format

2020 Vision: The Trust Fund Generation, part of a unique generation in which the notion of saving has been inculcated from birth by the State...What will this mean to them and how will it shape their lives?

Recent

Belonging. Are we losing our sense of belonging, or are we simply finding new ways to locate ourselves in a changing society?
Girl Talk The new rules of female friendship and communication.
Life online: The web in 2020 — an outline and analysis of projected technological developments and their social, political and economic implications.

Publications

The Freetirement Generation. The issue of what it means to be old in the twenty first century is of increasing importance to the economic, political, social and cultural future of Britain. As the post-war Baby Boomer boomer generation (those born between 1946 and 19641) begin to reach retirement age, much speculation surrounds the question of exactly how the world's 'first teenagers' are going to grow old.

Belonging. The notion of belonging, or social identity, is a central aspect of how we define who we are. We consider ourselves to be individuals but it is our membership of particular groups that is most important in constructing a sense of identity.

Girl Talk The new rules of female friendship and communication. For women friends play many roles, helping them to define themselves at particular stages in their lives. Women aged between 25-35 in particular value their friendships a great deal – investing time, commitment and emotion in them and expecting the same in return.

Life online: The Web in 2020 The Life online report, looking as it does toward a vision of the Web in the year 2020, aims to provide an outline and analysis not only of projected technological developments but also their social, political and economic implications. What will the Web look like in 2020? What will it do? Where will it be? How will we use it?

Britain: A nation of emotion? Public displays of emotion in Britain attract media commentary and brow beating over whether we should in fact keep it all bottled up. Yet at the other extreme we have the current weekly torrent of tears of joy and sadness on the X-Factor. What's going on?

Risk! — In the Western World we are currently experiencing, by objective standards, the safest environments that we have ever had in our evolution and in our history. And yet, in spite of all this 'safety' around us we seem compelled to worry

Eating-In — The dinner party is dead. Long live the dinner party

The impact of sport on the UK workplace

Life-shopping: — YEPPIES, Peter-Pan Syndrome, The New Collectivism and the Quarter-life crisis

Obesity and the Facts — A SIRC analysis of the Health Survey for England data

The Noughties — The decade of diversity

Happy Homes — a SIRC report for the Halifax

Binge Drinking — An MCM report for the Wine Trade Action Group

Young People 'Talking Not Taking' Drugs

Sex differences in driving and insurance risk

New Van Man Report — the evolution of Silver Van Man.

The Kleenex® For Men Crying Game Report — A study of men and crying prepared by Kate Fox.

Jubilee Women — Fiftysomething women — lifestyle and attitudes now and fifty years ago.

Counting the Cost — The measurement and recording of alcohol-related violence and disorder.

Evolution, Alienation and Gossip — the role of mobile telecommunications in the 21st century.

Revised Guidelines on Science and Health Communication — published in partnership with the Royal Institution and the Royal Society.

Drinking and Public Disorder — the original MCM Research report to the Portman Group.

Alcohol and violence — Biochemical, psychological, situational and cultural perspectives

The Smell Report — The psychology and anthropology of scent

Social and Cultural Aspects of Drinking. — An eight-part report to the Amsterdam Group — presented to the European Commission 29/11/2000.

White Van Man. — Demon or Diamond Geezer?

Code of Practice / Guidelines on Science and Health Communication. — A consultation draft prepared by the Social Issues Research Centre in partnership with the Royal Institution — March 2000

Two Great British Obsessions — Tea and DIY

Football Violence in Europe A comprehensive SIRC report.

Food and Eating — An anthropological perspective
A contribution from Professor Robin Fox — a member of SIRC's advisory panel

The Racing Tribe — A summary of the publication The Social Behaviour of Horsewatchers

Passport to the PubThe Tourist's Guide to Pub Etiquette

Mirror, Mirror… — A summary of research findings on body image

SIRC Guide to Flirting — What Social Science can tell you about flirting and how to do it

The Human Nature of Violence — A contribution from Professor Robin Fox, a member of SIRC's advisory panel

Conflict and Violence in Pubs — A report from MCM Research.
Plus: Conflict and Violence in Pubs: Design Issues — (pdf format only).

Corporate Bonding at the Races — Summary of a SIRC report by Kate Fox