Motherhood in Western Europe

The changing face of motherhood — Western Europe The accompanying reports combine a review of existing literature with an analysis of original quantitative data derived from a poll of 9,582 mothers from 12 countries in Western Europe, making it one of the largest studies of this kind ever conducted

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Recession Generation

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The changing face of motherhood in Western Europe

 

Following on from the Changing Face of Motherhood in the UK report, SIRC was commissioned to examine aspects of contemporary motherhood in Western Europe. The research was conducted in 2012 for Procter & Gamble (P&G). The accompanying reports combine a review of existing literature with an analysis of original quantitative data derived from a poll of 9,582 mothers from 12 countries in Western Europe, making it one of the largest studies of this kind ever conducted. Individual country specific reports (Austria, Denmark, Finland, France, Germany, Greece, Italy, Norway, Portugal, Spain, Sweden and Switzerland) can be accessed from the links below as well as a cross-cultural analysis of the poll data, including those from the earlier survey conducted in the UK.

Country specific reports

Cross-cultural study

The Changing Face of Motherhood research was commissioned by Procter & Gamble (P&G)